Is Employer Branding Important to Attracting and Retaining Talented Employees?
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| Image 01: cciconsulting.com |
Is Employer
Branding Important to Attracting and Retaining Talented Employees?
What is Employer Branding?
Employer Branding is a set of traits and
qualities – regularly intangible- that makes an organization distinguish,
promises a specific kind of employment experience, and that will prosper and accomplish
best in its culture. Employer branding has
directed to companies progressively understanding the worth of attracting and
retaining the high talent (Mosley, 2007).
Why Employer Brand is important?
Employers who giving the
experience they promise to enjoy improved recruitment, engagement, employee
brand support and retention. Therefore, employees are often recommending their
employer as a place to work, to post or share commendation about their employer
online, and to give extra energy into their job.
Companies
that fostering an employer brand can protected and retain the most valued
employees who will promote brand success and bring profits hence producing
value to company (Moroko and Uncles, 2008).
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| Figure 01: blog.talview.com |
Build an Employer Brand on
Social Media
Employment branding isn’t limit to LinkedIn. Whatever
social networks you’re on to create your company brand, you can also make a
separate profile that emphases on your employer brand.
Global Context
Most successful companies
have learned the way to tactically slot in employer branding into their talent
management tactic. Employer branding eventually helps attract top talent by
giving applicants a close look at what your company is all about. A solid
employer brand permits applicants to “self-assess” for fit within your company,
which can rise employee retention and engagement ratio over time.
How Netflix do it?
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| Image 02: gsmarena.com |
Netflix’s jobs page starts with a segment
about its well-known culture. Unlike what you'll expect, you’ll land on a page
that’s crammed with plenty of text, no videos, images, or anything that would
distract you, just words on a plain background.
For those applicants
who prefer viewing a video, the company’s jobs page also features a video of
Netflix CEO Reed Hastings in which he talks about what he’s learned at Netflix
in 20 years’ time. He too, speaks frankly and paints a realistic picture of
what it’s like to work at Netflix.
Conclusion
Employer branding is used as a retention
management method that rises employee engagement, communicates the organizational
culture and advances it, and improves the expectations of responsibilities
between the employer and employee, the psychological contract. Employer
branding does in fact have a positive impact on employee retention by increasing
the entire experience of working for a specific company and by creating value
for employees leading to loyalty.
References
Monte, J. (2019) Why employer branding is critical for attracting and retaining talent
Available at <https://www.edsisolutions.com> (Accessed on 06th August 2021)
Moroko, L. and Uncles, M.D. (2008) Characteristics of successful employer brands. Journal of Brand Management, 16 (3), 160-175 Available at <https://www.academia.edu> (Accessed on 06th August 2021)
Mosley, R.W. (2007) Customer experience, organizational culture and the Employer Brand. Journal of Brand Management, 15 (2), 123-134 Available at <https://jungkirbalik.files.wordpress.com> (Accessed on 06th August 2021)
Suikkanen, E. (2010) How does employer branding increase employee retention
Available at <https://www.theseus.fi/bitstream/handle/10024/35007> (Accessed on 06th August 2021)
Verlinden, N. (2021) 9 Great employer
branding examples to inspire you in 2021
Available at <https://www.digitalhrtech.com/employer-branding-examples/#Net> (Accessed on 07th August 2021)
