Is Employer Branding Important to Attracting and Retaining Talented Employees?
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| Image 01: cciconsulting.com |
Is Employer
Branding Important to Attracting and Retaining Talented Employees?
What is Employer Branding?
Employer Branding is a set of traits and
qualities – regularly intangible- that makes an organization distinguish,
promises a specific kind of employment experience, and that will prosper and accomplish
best in its culture. Employer branding has
directed to companies progressively understanding the worth of attracting and
retaining the high talent (Mosley, 2007).
Why Employer Brand is important?
Employers who giving the
experience they promise to enjoy improved recruitment, engagement, employee
brand support and retention. Therefore, employees are often recommending their
employer as a place to work, to post or share commendation about their employer
online, and to give extra energy into their job.
Companies
that fostering an employer brand can protected and retain the most valued
employees who will promote brand success and bring profits hence producing
value to company (Moroko and Uncles, 2008).
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| Figure 01: blog.talview.com |
Build an Employer Brand on
Social Media
Employment branding isn’t limit to LinkedIn. Whatever
social networks you’re on to create your company brand, you can also make a
separate profile that emphases on your employer brand.
Global Context
Most successful companies
have learned the way to tactically slot in employer branding into their talent
management tactic. Employer branding eventually helps attract top talent by
giving applicants a close look at what your company is all about. A solid
employer brand permits applicants to “self-assess” for fit within your company,
which can rise employee retention and engagement ratio over time.
How Netflix do it?
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| Image 02: gsmarena.com |
Netflix’s jobs page starts with a segment
about its well-known culture. Unlike what you'll expect, you’ll land on a page
that’s crammed with plenty of text, no videos, images, or anything that would
distract you, just words on a plain background.
For those applicants
who prefer viewing a video, the company’s jobs page also features a video of
Netflix CEO Reed Hastings in which he talks about what he’s learned at Netflix
in 20 years’ time. He too, speaks frankly and paints a realistic picture of
what it’s like to work at Netflix.
Conclusion
Employer branding is used as a retention
management method that rises employee engagement, communicates the organizational
culture and advances it, and improves the expectations of responsibilities
between the employer and employee, the psychological contract. Employer
branding does in fact have a positive impact on employee retention by increasing
the entire experience of working for a specific company and by creating value
for employees leading to loyalty.
References
Monte, J. (2019) Why employer branding is critical for attracting and retaining talent
Available at <https://www.edsisolutions.com> (Accessed on 06th August 2021)
Moroko, L. and Uncles, M.D. (2008) Characteristics of successful employer brands. Journal of Brand Management, 16 (3), 160-175 Available at <https://www.academia.edu> (Accessed on 06th August 2021)
Mosley, R.W. (2007) Customer experience, organizational culture and the Employer Brand. Journal of Brand Management, 15 (2), 123-134 Available at <https://jungkirbalik.files.wordpress.com> (Accessed on 06th August 2021)
Suikkanen, E. (2010) How does employer branding increase employee retention
Available at <https://www.theseus.fi/bitstream/handle/10024/35007> (Accessed on 06th August 2021)
Verlinden, N. (2021) 9 Great employer
branding examples to inspire you in 2021
Available at <https://www.digitalhrtech.com/employer-branding-examples/#Net> (Accessed on 07th August 2021)
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs. Having a reputable employer brand is a must for an organization's strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. And also EB is very important to employee retention or on the other hand reduce the Staff turnover ratios. Very informative article.
ReplyDeleteThe value of innovation, flexibility, and agility is recognized in the Future of Work. In a highly volatile business environment, only companies with the best think tanks can survive and grow. The type of people that businesses attract is directly influenced by their employer brand. It is central to any recruitment strategy. Through this article, you have nicely pointed the importance of employer branding and linked it with modern-day examples.
ReplyDeleteNice work Nadun, well done.
Nice article Nadun. Employer branding creates remarkable participation in maintaining the value the employers give to their employees. It also helps in attracting and retaining potential applicants to your company. It is necessary to make them stay and grow for the benefit of the staff and the organization.
ReplyDeleteEmployee branding is important when comes to retention of employees. It has a positive impact on employer employee relationships and helps to improve loyalty of the employees.
ReplyDeleteEmployees or job seekers always prefer to receive the best benefit package from the employers or job market and this includes good working environment, attractive pay package and job security. An employer brand is defined as “a package of functional, economic and psychological benefits provided by employment and these benefits are identified with the employing company. Employer branding is competitive advance to canvass and attract high skill people to the organization.
ReplyDeleteEmployer branding is a very powerful tool for keep important employees, with proven features such as employer-culture and employer image. Therefore, in order to retain the right people for the organization employer branding is of paramount important.
ReplyDeleteIn the past, branding has been associated with what people thought about a company's products and services. But in recent years, it has become more about what people think of the company and its reputation.
ReplyDeleteorganisation branding is one of the essential gadgets for agencies to differentiate themselves from the competition. It additionally allows enhance organizational overall performance in distinct HR functions along with recruitment, retention, and engagement. Researchers further argue that agency branding provides method to maintain the excellent personnel.Thanks for sharing.
ReplyDeleteHi Nadun, it's very interesting article well lined up with examples. The employer brand makes a significant contribution to maintaining the value that employers place on their employees. It also helps to attract and retain prospective candidates to the company. It is essential that they stay and grow for the good of the team and the company.
ReplyDeleteHello, Nadun. An excellent topic, well-written. Employer branding, mostly in result, benefits in the recruitment of top talent by providing candidates with an inside view at what your company is all about. Candidates could "self-assess" potential match within your company with a strong employer brand, which can result in higher employee retention and engagement rates over time.
ReplyDeleteAs you know already, there are companies like Ceylon Biscuits and Aitken Spence , DHL (Keells), Dimo Lanka, Sirasa, Derana, Hiru, and other media brands in the banking sector, Commercial banking, HNB, Sampath, and others The most popular brands among applicants, and there is fierce competition. Applicant opportunities are quite limited. As a result, the staff turnover rate is extremely low. From a pool of 100 resumes, the organizations will choose the most talented candidate.
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ReplyDeleteEmployer branding, in the end, helps attract top talent by providing candidates with an inside look at what your company is all about. A strong employer brand allows candidates to "self-assess" their fit within your company, which may lead to higher employee retention and engagement rates over time defined and a very informative article.
ReplyDeleteEmployer branding is essential for organizations to hire new employees, create a strong company culture, reduce marketing costs, and aim to promote innovation and pursue aspirations. Having a reputable employer brand is a necessary condition for organizational strategy because it can help companies recruit better candidates, reduce recruitment and marketing costs, increase productivity, and stay ahead of the competition. Nice article.
ReplyDelete